Jacquemus launched Fashion Week with La Casa, an offbeat campaign with Jules Koundé. At the wheel of a cart, with a shaving foam t-shirt that has become iconic or even with his garden vacuum cleaner, Jules flaunted his self-deprecation and his sharp sense of fashion.
This campaign had a very strong resonance online. It must be said that the designer Simon Porte-Jacquemus and the French international found each other particularly well, as Jules summed up in the columns of Vogue France:
“I think we agree on authenticity, open-mindedness and ambition. I very quickly perceived that the Jacquemus brand is an extension of the person that Simon is. I admire that he has managed to transcribe his personal story and that it resonates with a large number of people“
