To launch Fashion Week, Jacquemus chose a footballer. In “La Casa”, Jules Koundé moves between villa and gardens, lawnmower in hand or ball at his feet, in an old-money wardrobe that immediately went around social media.
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The designer and the player connected over shared values of authenticity and ambition. A few weeks later, the two men met again on the set of The Bridge, alongside Aya Nakamura.
A campaign that brought Jules into the ranks of fashion’s faces, well beyond football.
