Messika opens its summer 2026 with Jules Koundé. Shot by Louise and Maria Thornfeldt in a villa near Barcelona, the FC Barcelona defender wears the Move Titanium, Moderniste, So Move and Groove collections in a seventies portrait aesthetic, far from the classic codes of jewellery.
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Open shirt, flared jeans, layered necklaces: the campaign embraces a relaxed masculinity and repositions diamonds as a genderless accessory. It was shot in Barcelona by the Beastly agency and rolled out in June, in the wake of the World Cup.
Jules confirms his status as a fashion figure of European football, after Jacquemus, Samsung, Zara × SR_A and adidas Originals.
