Partnerships · 27 January 2025

Jules Koundé, face of SR_A engineered by Zara

The Barça defender fronts British designer Samuel Ross’s first collection for Zara.

Photo: Zara × SR_A

After Jacquemus and before Messika, Jules Koundé lends his image to accessible fashion: he is the face of SR_A engineered by Zara, the first collection by Samuel Ross, founder of A-COLD-WALL*, for the Spanish giant.

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SR_A engineered by Zara: the film

Between technical pieces and tailoring, the campaign plays on Jules’s ability to move from one world to another: from the nineties tracksuit to the suit, from performance to luxury. A profile that nss sports describes as the “perfect testimonial”.

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