How do you prepare for the big moments? “Meeting the Moment”, a documentary produced by L’Oréal Groupe with T Brand, the New York Times content studio, and directed by Xenia Alexandra, follows four athletes through their training, mental strength and self-care rituals.
Watch
Jules Koundé shares the bill with sprinter Noah Lyles and lucha libre stars Persephone and La Catalina; basketball legend Sue Bird narrates. Released online in January 2026, the film was then screened on 30 May 2026 at the 30th American Black Film Festival in Miami.
A long format, the opposite of five-second ads, exploring the unexpected role of beauty in performance.
