Partnerships · 7 January 2025

Aurélien Tchouaméni sees far with Tommy Hilfiger

Chosen for the 2024 eyewear collection, the Real Madrid midfielder signs end-of-year content whose creative direction he kept for himself.

Tommy Hilfiger entrusted Aurélien Tchouaméni with its 2024 sunglasses and optical collection. The twist: the player kept control of the creative direction of the end-of-year production, a cosy, intimate atmosphere, far from the codes of traditional advertising.

A partnership that extends the image of a player as comfortable in front of the camera as he is in midfield, already a Google Pixel 9 ambassador and host of The Bridge.

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