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L'Oréal

L'Oréal Groupe produced, with T Brand, the New York Times studio, the documentary “Meeting the Moment”, in which Jules Koundé shares the bill with Noah Lyles, Persephone and La Catalina.

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“Meeting the Moment” documentary · 2026

L'Oréal × Jules Koundé

Produced by L'Oréal Groupe with T Brand, the New York Times studio, and directed by Xenia Alexandra, “Meeting the Moment” follows four athletes as they prepare for major events: training, mental strength and self-care rituals. Jules shares the bill with sprinter Noah Lyles and lucha libre stars Persephone and La Catalina; Sue Bird narrates. Released online in January 2026, the film was screened at the 30th American Black Film Festival in Miami on 30 May 2026.

Meeting the Moment · L'Oréal Groupe × T Brand (30 min)

Jules's profile → See the campaign ↗

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