Jules Koundé is no longer just a defender: he has become a subject. “The footballer shaking up the codes,” headlines Quotidien; “in model mode,” analyses Le Dessous des images on Arte; “everyone wants Jules Koundé,” sums up nss sports, which sees him as the “perfect testimonial”, able to embody opposite aesthetics, from the nineties tracksuit to the three-piece suit.
On video
Tunnel fits, campaigns for Jacquemus, Zara, Samsung, Messika, L’Oréal: a textbook case of what a player’s image can become when it is managed off the pitch.
